The company’s 250 or so workers will move in to a 62,000-square-foot renovated warehouse at 12515 Cerise Ave over a 10-year lease, according to company representative Rebecca Liu Morales.

The company also announced a new app called Neighbors, which will allow people to sync their Ring doorbell app and share information with neighbors about package theft and other security issues. The app is further evidence of consolidation in the home security sector and the larger smart home industry.

Adam Wright, a senior research analyst at International Data Corp., said Amazon’s overall strategy is three-pronged: increase pressure on competitors; blur the lines between do-it-yourself and managed services; and possibly acquire and partner with more companies in the future.

“Whereas previously Amazon lacked the breadth and depth of devices and services that DIY competitors like Nest could deliver, Amazon is now equipped with a robust portfolio of DIY security and monitoring solutions,” Wright said. “(International Data Corp.) views home automation, monitoring, and security as a high-growth potential segment of the smart home market moving forward, and Amazon is well positioned to capitalize on emerging opportunities as more consumers become aware of and interested in these types of internet of things-enabled solutions.”

Wright pointed out that Samsung Electronics Co. Ltd. and ADT Corp. recently partnered to combine the managed services and do-it-yourself components of home security and Amazon could look to do the same.

“Given this trend, it’s highly likely that Amazon could soon look to partner with providers of professional monitoring services — or even acquire a provider outright — which would further strengthen Amazon’s position in the smart home market,” Wright said.

SpaceX Relaunches Block 5

Space Exploration Technologies Corp. had to call off the launch of its newest Falcon rocket, Block 5, just one minute before the scheduled take-off May 10. A tweet from SpaceX’s official account said the misfire was due to a standard hiccup.

“Standing down today due to a standard ground system auto abort at T-1 min,” the tweet read. “Rocket and payload are in good health—teams are working towards tomorrow’s backup launch opportunity at 4:14 p.m. EDT, or 20:14 UTC.”

SpaceX got right back to action the next day, successfully launching the Block 5 at 4:14 p.m. ET from Florida’s Kennedy Space Center. The rocket is carrying Bangabandhu satellite-1, the first satellite for Bangladesh.

Staff reporter Eli Horowitz can be reached at ehorowitz@labusinessjournal.com or (323) 556-8335.

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