Reformation CEO Yael Aflalo

Reformation CEO Yael Aflalo


Chief Executive


Yael Aflalo is chief executive of LYMI Inc., which does business as Reformation. The environmentally friendly apparel company was launched by Aflalo, a former model, in 2009. The company in December raised $25 million in a Series B funding round led by New York-based Stripes Group and 14W, and London-based Imaginary Ventures. The Vernon-based company has raised a total of $37 million to date. Its contemporary women’s apparel collection lists each item’s carbon and water footprints, and every shipment to customers includes a “RefRecycling” label that allows them to send in clothes for repurposing.

For reprint and licensing requests for this article, CLICK HERE.