Spotify moves to L.A., Cylance offers commercial antivirus; Dollar Shave Club leaving traditional ads
Swedish music streaming company Spotify will soon open an office in the Arts District of Los Angeles. This will mark the company’s first foothold within L.A. County. Curbed L.A. reports Spotify’s office will be located at the recently renovated At Mateo office complex and occupy nearly 110,000 square feet, roughly half the complex’s space.
Unilever N.V.’s Dollar Shave Club, is relying less on traditional ad agencies, reports Digiday. The Marina del Rey company, whose primary business model is shipping razors monthly to subscribers, is increasingly prioritizing in-house marketing led by a 10-person creative team rather than contracts with outside ad agencies. Dollar Shave Club’s reason for this is chiefly control over marketing analytics and customer data, which is helping the grow the company, which was acquired in 2016 by Unilever for $1 billion.
Cylance, an Irvine-headquartered cybersecurity firm, announced a new product launch today, Socaltech reports. Cylance Smart Antivirus will be available for $29 per year, and brings Cylance’s AI Antivirus software to laptops and personal computers. The software is the first of Cylance’s technology to hit the consumer market; previously it only marketed to corporations.
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