Santa Monica’s Appetize to Use Its Payment Technology at New LAFC Stadium

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Santa Monica-based technology company Appetize said Major League Soccer team, Los Angeles Football Club, will use its payment software to handle food and beverage concessions sales at the club’s newly-opened $350 million Banc of California Stadium in Exposition Park.

Appetize’s foodservice and retail payment platform runs on an Android and iOs-based system and enables contactless payment, as well as transactions paid through Android Pay, Apple Pay and Samsung Pay, to speed up transactions in arena and similar environments. The stadium will also use Appetize’s inventory management and analytics aspects.

The 22,000-seat stadium will use more than 200 of Appetize payment devices in club seating and concession stands. Appetize’s handheld point-of-sale terminals will also be used in some areas of the stadium.

“We want to push technology and innovation to deliver the best experience to our audience when they come to our stadium, combining our Mobile First strategy with our world class technology infrastructure,” said Larry Freedman, LAFC executive vice president and chief business officer, in a statement. “Appetize aligns our strategy and enables our plans for the future.”

Appetize clients include Los Angeles Memorial Coliseum, the Forum, Dodger Stadium, Hollywood Palladium, the Wiltern and the Galen Center at USC.

Sports business reporter Joshua Niv can be reached at [email protected] or 323-556-8336.

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