The Association of Film Commissioners International will undergo a major restructuring that includes new leadership and plans to centralize its operations in Los Angeles, the organization announced Friday.

Rajiv Dalal takes on the newly-created position of president. Jess Conoplia assumes the newly-created position of executive vice president and chief operating officer, reporting to Dalal. Both will be based in Los Angeles.

The organization, which represents more than 300 film commissions worldwide including the California Film Commission, had previously been run by multiple film offices internationally, rather than having a centralized structure.

The changes, announced Friday at AFCI’s 41st Annual Symposium in Los Angeles, are intended to drive economic development and allow the organization to work more closely with industry policy makers and content creators, the organization said in a statement.

Dalal has held various leadership positions in film, including managing director of the Motion Picture Association of America’s India office, executive director of Time Warner’s Asia-Pacific Corporate Affairs Division. Dalal also served as deputy film czar for the City of Los Angeles and was a driving force behind the enhanced California film/TV tax credit.

Conoplia has held senior positions with Wanda Studios in Qingdao, the British Film Commission and Screen Queensland.

Media and entertainment reporter Diane Haithman can be reached at Follow her on Twitter @dhaithman.

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