A New York-based men’s custom clothing company that relies on digital technology to customize its garments is stepping into the L.A. fashion scene.
Sene opened its first brick-and-mortar store this month on the up-and-coming block of La Brea Avenue between First and Second streets.
Former brand consultant Ray Li founded the company in 2014 with a showroom in the Flatiron District of Manhattan.
The chief executive said he chose Los Angeles for his second location because of the city’s rising status as a fashion capital.
“I think a lot of the identity of fashion in L.A. is shifting and growing,” Li, 29, said. “It felt like a good opportunity to be a part of shaping that.”
The company makes tuxedos for between $495 and $695 as well as other men’s garments with a minimalist aesthetic from customer’s measurements, which can be taken at home with sample sizes or at the store. Customers will also soon be able to have a 3-D scan of their body taken at fitness body scanning company Fit3D in Redwood City, Li said. The garments are shipped within 10 to 15 days.
Similar types of custom-made e-commerce menswear stores have set up shop recently, such as Indochino, which placed a showroom in Beverly Hills, and Trumaker.
Li, who moved to Los Angeles in October, said that Sene differentiates itself with the technology the company employs in its factories in Alabama and China to translate a person’s measurements into a pattern used to laser-cut the fabric. The process cuts down on the cost and helps create a fit that is flattering to a person’s measurements, according to Li, who declined to provide sales figures but said he expects to multiply 2016’s sales by four to six times this year.
Sene has money and tech help from Silicon Beach tech studio Fishermen Labs co-founders Eden Chen, whom Li has known since childhood, and Charles Hu. Chen and Hu have invested $300,000 in seed money, according to Li, who said he bootstrapped the rest.
The company also has support from Beth Viner, chief operating officer at Kickstarter, who sits on Sene’s board. Viner was Li’s boss at brand consulting firm Interbrand.
Sene plans on launching a women’s line later this year and possibly opening more stores, Li said.
When one restaurant door closes, another opens.
So it goes for local operator Midcourse Hospitality Group, which closed three of its eight L.A. restaurants this month.
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