Good Worldwide Inc. is planning an Upworthy merger.
Good, a global media and social impact company headquartered near Miracle Mile, is joining forces with New York’s Upworthy media. Executives at both companies said the move will position the new entity as a leader in social good media and consulting.
Upworthy will join Good after the merger, and each company will continue to operate as standalone brands and maintain separate identities for the foreseeable future. Ben Goldhirsh and Max Schorr will remain co-chief executives of Good, and Upworthy co-founder and Chief Executive Eli Pariser will join as president.
The companies have not announced an official date for the merger and terms of the deal weren’t disclosed.
“We started Good with the mission to help people live well and do good,” said Schorr. “Our response over the last decade has been incredible, yet we know there is so much more work to be done. Together we are in a strong position to drive progress. There is so much more momentum now in the space than 10 years ago when we started.”
After the merger, the new entity will begin the process of registering as a B Corporation, said Jennifer Lindenauer, Upworthy’s marketing vice president.
The merged company will be headquartered in Los Angeles with offices in New York. Schorr said it would have more than 100 total employees on both coasts.
Lindenauer described the partnership as a merger, not an acquisition of Upworthy by Good. She said the final terms of the deal are still being worked out.
“The benefit of keeping both brands is that both have a very committed audience with very little overlap,” Lindenauer said. “Keeping both brands ensures we have an even larger reach than we do alone.”
The companies provide branded content to millennial-targeting companies including Airbnb, Facebook, Google, Paypal, P&G, Starbucks, and the United Nations Foundation.
Together Upworthy and Good reach more than 275 million people on Facebook, billions of clients with video content, and receive a combined total of 31 million unique visitors to their websites, according to company officials.
Along with its media and social impact company, Good publishes Good magazine. The publication last week won a National Magazine Award for personal service reporting.
The company has also produced original content short films and videos and last year partnered with Google to develop live-streaming festival Goodfest.
Upworthy, a self-described mission-driven media company, was founded by Pariser, who came from MoveOn.org, and Peter Koechley, a former managing editor of satirical website The Onion. Upworthy launched on March 26, 2012, and by the end of October of that year it had attracted a reported 8.7 million users, leading Business Insider to name it the fastest-growing media company in the world.
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