Darius Fisher has become an expert at managing the digital reputation of everyone from athletes to politicians.

But the co-founder and chief executive of Status Labs, headquartered in Austin, Texas, saw an opportunity to help more clients with the opening of its Culver City office this month.

Fisher said the new office was due to a spike in demand for the firm’s reputation management services for companies and individuals.

“After many red-eye flights, Status Labs decided to plant roots here to service our technology and entertainment clients,” he said in a statement.

The firm named Spencer Blye as business development director for the new location, and he’s also tasked with overseeing the agency’s West Coast expansion. Blye previously served as a strategist for communications firm Weber Shandwick.

Fisher said he’s happy to have Blye, with his extensive experience in public relations and digital strategy with clients such as Unilever, Sonos Inc., and Verizon Communications Inc., on board.

Status Labs was founded by Fisher and former Chief Executive Jordan French in 2010.

Status Labs helps clients with the management of their online reputations and crisis communications. It serves more than 1,500 clients in 40 countries with offices in New York and São Paulo.

The agency was recently named as one of the fastest growing private companies in the Inc. 500 list, ranking 339 for growing more than 1,000 percent between 2012 and 2015. Reported revenue for last year was $5.4 million.

New Digs

Status Labs isn’t the only company new to town.

One of the largest independent digital ad agencies in China has set up shop in Santa Monica.

Hylink Digital opened its first U.S. office in September and named Humphrey Ho its U.S. managing partner.

Ho said the agency’s goal is to help bridge the connection between its Chinese clients and American brands.

“There hasn’t been an agency that represents Chinese companies to help them settle in better in the U.S. and North America,” he said in a statement. “Others are acquiring companies in the U.S. but we’re here to curate partners and find the products our Chinese clients need to get into this market better.”

Hylink offers services such as creative, media planning and buying, and data analytics services. It also operates its own exchange. It works with Chinese media giants Baidu Inc., Alibaba Group Holding, Tencent Holdings, and Sina Corp.

The agency was founded in 1994 and has a staff of 2,200 across 14 offices, including its Santa Monica location. It also plans to open a New York office early next year and has announced its intention to go public in the next few months.


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