Milan received a taste of Malibu on the runway during its Men’s Fashion Week.
Malibu footwear brand Malibu Sandals partnered with Italian luxury label Missoni to create a line of men’s sandals that debuted on the Milan runway last summer. The styles are now available in select retail shops.
Kevin O’Neill, founder of Malibu Sandals, said it was the first time his label collaborated with another fashion brand.
“We’ve always admired the Missoni brand and were excited to have our design teams collaborate on this project,” he said.
Malibu Sandals took its modern huarache sandal style and tailored the design to fit with Missoni’s spring-summer 2016 men’s collection.
The labels shared color and material direction to create two styles – a 10-strap woven slide and a four-strap traditional sling back – in six colors. The sandals were featured in 23 looks during Missoni’s fashion show.
O’Neill said the process was an enjoyable one and the footwear brand was able to stay true to its design aesthetics.
“The hybrid huarache design language inherent to Malibu Sandals was also applied to the Missoni product styles for this collaboration,” he said. “It’s consistent with the main Malibu collection for (spring-summer 2016) offering, which features two-tone upper patterns and classic color contrasts. The Missoni colors are a lot of fun. We also call out the sandal foot bed using Missoni’s signature terracotta color.”
The sandal retails for $150 and is sold through a handful of retailers including Missoni, Canvas at Malibu Country Mart, select Bloomingdale’s stores and online.
O’Neill founded Malibu Sandals last year to revamp the classic huarache sandal. The handmade product is made with cruelty-free materials.
Eritrean-born distance runner Meb Keflezighi is taking another step with Manhattan Beach shoemaker Skechers USA Inc.
Skechers Performance, a division of Skechers, announced earlier this month that it would be extending its brand ambassador contract with Keflezighi for an additional seven years.
Skechers Performance will remain Keflezighi’s official footwear and apparel sponsor and feature the marathoner in marketing campaigns as well as collaborating with him on new footwear releases.
Keflezighi said it’s been a rewarding experience working with the footwear brand and being able to help create running shoes.
“Skechers Performance has helped me achieve my goals over the past five years and the team’s support through all the highs and lows has been very consistent,” he said.
A few days after the contract renewal, Keflezighi, 41, qualified for the 2016 U.S. Olympic marathon team, which will be his fourth trip to the games. He will be the oldest U.S. athlete to run an Olympic marathon.
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