Website Aims To Click With Rental Market

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The exploding popularity of online dating sites and mobile apps has made it much easier to find love.

But now Crelow, an online service that launched in Los Angeles this month, wants to help businesses find real estate to love.

“It’s a matchmaker service where we match tenants and tenant reps,” said Chief Executive Jim Simpson. “It’s really like a dating site for tenants.”

When a business is in the market for new office space, it can use Crelow’s site to describe exactly what the firm wants. For example, a business could say it wants a 3,200-square-foot creative office near public transportation in Hollywood. Crelow will then automatically email property owners and landlords within the business’ specified area. If they have space available, they can instantly submit a bid directly to the inquiring business.

“Our platform expedites that process tremendously,” Simpson said.

Crelow first launched a year ago in Minneapolis and has since grown to include Seattle, Phoenix, Houston, Denver – and now Los Angeles. Simpson said he plans to be in every market by year’s end.

The company has raised nearly $3 million from investors to help develop and fine-tune the site.

Simpson declined to reveal how much revenue Crelow has generated, but did say that Crelow takes a cut any time a landlord offers a special rebate – or “Crebate” – and signs a deal with a tenant.

– Cale Ottens

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