The newest enterprise to surface in the burgeoning field of content-focused virtual reality companies is The Rogue Initiative in Los Angeles.

USA Today reported Thursday that the company’s staff consists of experienced players from a Who’s Who of entertainment and gaming companies, including Activision, DreamWorks, Pixar, Disney and Sony. The company also announced it raised an undisclosed amount of seed capital from Bay Area-based Presence Capital and The Virtual Reality Fund.

Rogue Initiative is jumping into an increasingly competitive space as developers look to create experiences that go beyond gaming for devices.