L.A. designer and stylist Rachel Zoe is taking on a new project this month.

She will be launching a first pop-up retail store at the Grove in L.A.’s Fairfax District from Feb. 24 to March 31. It will be the first for the fashion stylist to stars such as Anne Hathaway, Kate Hudson and Demi Moore.

The shop will carry her namesake line’s apparel, footwear and jewelry collection as well as pieces from her Core line with items exclusive to the pop-up shop and RachelZoe.com.

“I am so thrilled to bring the Rachel Zoe brand to life in a pop-up space,” said Zoe in a statement. “In addition to seeing my designs firsthand, I am so excited for guests to have an interactive, 360-degree experience that is truly Rachel Zoe from top to bottom.”

The shop will feature its spring ready-to-wear collection, which was inspired by fashion from the late 1970s and early 1980s. For instance, many pieces will feature exaggerated ruffles and fringe.

Prices will range from $75 for jewelry to $1,795 for a suede coat.

February marks a big month for the designer. In addition to the retail shop, Zoe is launching an e-commerce site as well as presenting her fall collection at New York Fashion Week.

Zoe is a familiar face on television screens thanks to a string of talk-show appearances and fronting five seasons of her Bravo reality series, “The Rachel Zoe Project.”

Expanding Beauty

Commerce beauty company Nyx Cosmetics is spreading out – again.

The beauty brand opened its first Northern California flagship store at Westfield Valley Fair in Santa Clara last month.

The new shop merges technology with a traditional retail experience by offering customers features such as the Nyx Beauty Bar, an interactive makeup station featuring custom video tutorials and products for customers to re-create makeup looks.

Scott Friedman, chief executive of Nyx, said he’s excited to offer a space for customers to “learn, play and most importantly express their creativity through makeup.”

The company has been aggressively expanding its retail presence with additional store openings in Canada, France, Italy and Spain. It now has four stores in California, including one in Arcadia that opened in October. Nyx has established nine stores worldwide in about four months.

The company is a favorite among Instagram and YouTube beauty bloggers and is known for using its digital influence to help drive sales. Sales are also helped by its low-cost products coming in a range of fun colors. Affordability is a key aspect of the brand’s appeal. For example, many of its lip, eye and facial products cost around $10.


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