Rubicon Project and Clear Channel launch programmatic billboard network, Elon Musk to advise President-Elect Donald Trump, and Wevr launches paid subscription for virtual reality apps.
Rubicon Project and Clear Channel Launch Automated Billboard Network
Advertising marketplace Rubicon Project has partnered with Clear Channel Outdoor Americas to launch an automated marketplace for electronic billboards, according to a press release. The program enables advertisers and brands to purchase digital billboard inventory at scale within Rubicon Project’s online marketplace.
Elon Musk to Advise President-Elect Donald Trump
Elon Musk has entered President-Elect Donald Trump’s orbit, reports the L.A. Business Journal. The billionaire founder of rocket manufacturer Space Exploration Technologies Corp. and electric car manufacturer Tesla Motors Inc. has accepted an advisory role in Trump’s Strategic and Policy Forum, a non-partisan policy council.
Wevr Launches Paid Subscription for Virtual Reality Apps
Wevr has launched a $20 a month subscription offering for apps on its virtual reality platform Transport, reports Venture Beat. The platform will come with several exclusive titles as well as free titles already available on Transport.
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