Honest Co. Reportedly Considering Sale

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Wary of weakening appetites for initial public offerings, Honest Co. is reportedly considering a sale.

Honest Co. Chief Executive Brian Lee has talked about taking the Playa Vista company public for several years, but has not formally set a date. The e-commerce company reportedly began to meet with representatives from Goldman Sachs Group Inc. and Morgan Stanley in February to prepare for an offering.

However, tech company valuations have taken a hit on public markets over the past year and no tech firms went public in the first quarter. This volatility appears to have led Honest Co. to consider other options, according to sources cited by Women’s Wear Daily.

Honest Co. sells nontoxic and eco-friendly household products, such as diapers and cleaning supplies. Some of its items are also available in certain brick-and-mortar stores, such as Target and Nordstrom. The company generated sales of $150 million in 2014.

In August, Honest Co. raised a $100 million round from several large financial institutions and hedge funds that reportedly valued the company at $1.7 billion. Goldman Sachs served as placement agent for that financing.

Honest Co. declined to comment.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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