Retail Website All Broken Up Over Content

0

Match.com, Tinder and eHarmony all help hopeful singles find romance. But what about a company that helps pick up the pieces of all those fizzled flings?

Enter Never Liked It Anyway, an e-commerce site for offloading the detritus from failed love affairs. Imagine a place to sell that clutch your beloved gave you, before you realized he had a girl on the side.

“It’s like eBay for breakups,” said Annabel Acton, chief executive of the Venice company.

She founded the retail site in 2012 after splitting with her ex just before Christmas and being stuck with an airplane ticket to see his family in London. A native Australian, she wanted to fly home instead and wished there was a way to ditch her costly flight.

On the site, customers upload photos of the items they’d like to sell and list the price, the reason it’s for sale and a “breakup plan” – or what the seller plans to do with the sale proceeds.

Never Liked It Anyway takes a 6 percent cut of proceeds. It also recently started selling $30 “Bounce Back Boxes” – care packages filled with candles, mascara and a one-month membership to Match.com.

Acton has funded the firm thus far with earnings from a career in marketing and said the company only brings in revenue of about $40,000 a year. But the site draws about 2,000 unique visitors a day, and Acton said she thinks it would be a natural acquisition target for a bigger outfit.

“When you think about breakups, everyone has them,” Acton said.

– Marni Usheroff

No posts to display