Demand Media Posts Wider Loss, Names CFO

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Struggling Santa Monica Web publisher Demand Media reported revenue of $43 million for the quarter ended Dec. 31, beating Wall Street expectations by about $5 million. Income was another matter, as its net loss widened.

Demand reported a fourth quarter loss of $18.2 million (-93 cents a share), 37 percent greater than the $11.5 million (-64 cents) loss it reported in the year earlier. Its net loss for the year ballooned to $267.4 million (-$14.26) compared to $20.2 million (-$1.14) in 2013.

Despite beating expectations, Demand’s revenue was also below the year-ago quarter’s levels, when it had revenue of $51.2 million. The decline was attributed to falling ad revenue from its portfolio of websites, which includes eHow, Livestrong and Cracked.

Demand shares closed up 3 percent to $5.25 on Thursday.

The company also named Rachel Glaser as its chief financial officer. Glaser previously served in the same role at Westlake Village’s Move Inc., a division of News Corp.

Demand co-founder and President Shawn Colo resigned on Feb. 20. Colo had served in that role since August, following a stint as interim chief executive after the departure of Richard Rosenblatt in 2013.

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