Ad Addition: DataPop, a Culver City ad tech firm, has been acquired by Criteo, a Paris marketing analytics firm. Financial terms of the deal were not disclosed. In October, DataPop launched OmniAds, a product that helps turn a retailer’s online product listings into ads for search and shopping engines.
DOWNTOWN LOS ANGELES
Real-Life Deal: Daqri, an augmented reality company in downtown Los Angeles, has acquired Melon, a Venice wearable tech company. Melon makes a headband and mobile app that monitor brain activity and provide users with data on their cognitive performance. Daqri plans to integrate Melon’s sensors and technology into its Smart Helmet, a device that integrates with a wearer’s real-time environment and provides visual work instructions and safety alerts. Financial terms of the deal were not disclosed.
Game On: Machinima Inc., a West Hollywood video game-focused multichannel network, has raised $24 million in a round led by Burbank’s Warner Bros. Entertainment. Contributing to the financing round were existing investors MK Capital in Santa Monica, Menlo Park’s Redpoint Ventures and New York’s Coffin Capital and Ventures. The company last week also let about 10 percent of its staff go in a move to “focus its resources on high-growth opportunities.”
Retail Property: A family trust has sold a West Hollywood retail building for just under $4 million to a private investor. The 3,092-square-foot storefront property, at 8866 W. Sunset Blvd., was built in 1935.
Residential Pickup: Joda Investments has acquired a Long Beach multifamily building for $6.25 million from Luna Bear Properties. The Ocean Plaza Apartments, at 633 E. First St., consists of three two-story buildings constructed in 1956 and totaling 18,422 square feet.
SAN FERNANDO VALLEY
Fit to Print: Harman Press, a North Hollywood commercial printing company, has acquired A&I Photographic and Digital, a photo lab and printing company in Burbank. A&I will move its operations to the Harman building, at 6840 Vineland Ave. Financial terms of the deal were not disclosed.
Public Space: NoHo Business Improvement District has officially opened NoHo Plaza, a public space developed along with the city of L.A.’s People St. program, which allows community groups to partner with the city to improve unused public land. The Department of Transportation installed colorful pavement, perimeter planters and other materials in the former alley off Lankershim Boulevard. The NoHo BID purchased the furnishings and will maintain the plaza and host public events there. People St. projects are considered temporary installations that are subject to a one-year renewable memorandum of understanding between the Transportation Department and the community group. If a project is successful, the city and community partners may seek funding to make it a permanent conversion.
Medical Move: IPC Healthcare Inc., a North Hollywood-based provider of doctors and nurses to health care facilities, has acquired Capital Internal Medicine, a doctors group in College Park, Md. IPC estimates that Capital will add 67,000 patient visits a year to its business. Financial terms of the deal were not disclosed.
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