AG Jeans in downtown Los Angeles is going green. Or, rather, to the green.
The premium denim maker this month announced the launch of its first men’s golf collection, AG Green Label.
Denim brands aren’t usually big players in golf apparel, but Samuel Ku, president and creative director at AG, said he is passionate about golf and felt there is a lack of stylish golf apparel for men.
“We really felt that there was a white space in the market of stylish, high-quality golf clothing that could be worn on and off the golf course,” Ku said. “Many of our customers are golfers and often play golf in our pants and polos. We felt we had a built-in customer base that was ready for something fresh and new.”
The newly launched spring collection of polos, cashmere sweaters, vests and trousers in colors such as white, navy and forest green doesn’t scream sport, Ku said, which is important.
“It’s clothing that you can wear to dinner or drinks, and people won’t look at you and think you came straight from the golf course,” he said.
Prices range from $118 for a polo shirt to as much as $278 for a sport vest. It will be carried at AG’s retail locations and online as well as at major retailers including Nordstrom, Saks 5th Avenue and Trendy Golf USA.
AG is also considering a golf line for women.
– Subrina Hudson
For reprint and licensing requests for this article, CLICK HERE.