The Redondo Beach Hotel has reopened its doors after wrapping up a $13 million facelift.
Owner and operator Pacifica Hotels of Irvine last year closed the hotel, formerly named Best Western Sunrise Hotel, to renovate and rebrand it as an independent boutique property.
The renovation included the addition of balconies for ocean-facing guest rooms, a second-level outdoor lounge, a remodeled lobby and a large portico outside the hotel’s main entrance. Two meeting spaces, totaling 4,633 square feet, were also added to the property.
All of the hotel’s 112 guest rooms were remodeled and feature new wood furniture, luxury amenities, robes and mini-refrigerators. The contemporary décor is a stark contrast to the outdated design of the former Sunrise Hotel, which had rooms featuring a floral print accent.
Matt Marquis, president of Pacifica, said the remodel has helped take the property to a new level for its guests.
“The updated hotel complements the beautiful location and comes at a time when the community itself is undergoing significant improvements,” he said in a statement.
The city recently broke ground on the new $4.6 million Harbor-Herondo Gateway Improvement project, which will include a reconstruction of the city’s parking lot at Herondo Street and Harbor Drive as well as public art, landscaping and lighting. The hotel is on Harbor, just down the street from that project.
Fresh, a Boston brand of natural skin care and beauty products, has had boutiques in Santa Monica and at the Fairfax District’s Grove shopping center for years, but now it’s expanding eastward.
The company last month opened its third location in Los Angeles: a boutique in Old Pasadena. It’s Fresh’s first domestic store to open in almost five years – the last was in Manhattan in 2010.
Alina Roytberg, co-founder of Fresh, said the new outpost will help the company expands its Southern California presence and reach a different demographic.
“This new store helps us reach another lively, diverse community north of Hollywood that has a different vibe from the rest of our L.A. locations,” Roytberg said.
The 550-square-foot boutique was designed to match Fresh’s Union Square flagship store in New York, a corner boutique with a white exterior.
With the approval of the Pasadena landmark committee, the company was able to paint the entire building housing its Pasadena location white, including the store façade, to replicate the New York shop.
And like its New York boutique, shoppers will be able to experience five different “destinations” inside the store – Kitchen Table, Sensorial Bar, Lip Bar, Gift Bar and Love Bar. The Kitchen Table is where guests can sample and learn about new products; the Sensorial Bar is for sampling new and discontinued fragrances that will be available on tap; and a Gift Bar will be aimed at shoppers interested in creating gift sets and having purchases wrapped.
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