Culver City’s Jukin Media, which acquires and licenses user-generated viral videos, has launched a product that makes it easier for digital publishers to find and upload its content to their websites.
Each publishing client gets a custom feed culled from Jukin’s growing library of more than 15,000 videos. Jukin also allows the publisher to monetize that content by placing premium ads around the videos and negotiates revenue share deals on a case-by-case basis.
AOL Inc. and Yahoo Corp. are among the seven partners already signed on to use the feed, with several others expected in the coming weeks, according to a Jukin statement.
“Jukin’s videos were viewed more than 1 billion times on digital publisher websites in 2014,” said Lee Essner, Jukin’s president and chief operating officer in an emailed statement to the Business Journal. “Those numbers figure to grow significantly in 2015 as our new offering makes it easier for publishers to use our content.”
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