Would you license your name for greater exposure of your business if it meant giving up quality control?

JOSEPH MOLINA

President

JMPR Public Relations

Maybe. It all depends on if it’s in sync with my vision for the future. Think vision beyond the dollars and know the tastes of those you’re dealing with.

ERON ZEHAVI

Chief Rewards Officer

Swagbucks

By general rule I would not allow my name or brand to be used in a manner outside of my control. The long-term potential losses that could come from brand misrepresentation could be far costlier than the short-term revenue gains.

RICHARD LINNETT

Partner

Bombastic

Don’t mess with my brand. There’s no need to give up licensing in the age of social media and the DIY culture. You can do a lot about getting your brand out yourself, and, in our case, our name is unique – who knows what someone might do with it?

VALERIE CHAN

Principal

Plat4orm PR

No, it’s all about brand reputation. Plenty of good companies have really damaged their image by rolling out their products too widely without a proper plan.

MARK LINDSEY

Press Manager

Yekra VOD

Yes, with a caveat. As a white label platform, Yekra’s player is often already branded with the names of its host publishers. This model has already been key to driving our revenue growth. However, we have specifically designed the product such that licensing doesn’t affect its overall quality and security.

RON DEMETER

Partner

Vectis Strategies

Absolutely not. Quality control is part of our value proposition. We cannot sacrifice it under any circumstance.

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