Film distributor Cinedigm and online video aggregator TV4 Entertainment have partnered to offer over-the-top niche channels that target preschool, kids and tween viewers.
Content from Cinedigm’s library of some 50,000 films and TV episodes will be distributed through TV4’s online video platform. Cinedigm also works with 60,000 brick-and-mortar outlets, including Wal-Mart, Best Buy and Target stores, as well as online platforms iTunes and Netflix. The Century City company sold its Hollywood software unit, which tracked film sales, in September as part of an effort to focus on content distribution.
“Our plan is to create a diversified portfolio of digital networks, launching several narrowcast channels each with a customized business model that maximizes the potential for success,” Cinedigm Chairman and Chief Executive Chris McGurk said in a statement.
TV4, which received a Warner Bros. investment in April, works with broadband television networks to produce specific-interest channels for Internet-connected devices. Under the Cinedigm deal, TV4 plans to reach 30 networks by the end of 2015. The first Cinedigm-TV4 channel will launch later this year.
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