NBA star LeBron James’s new multimedia company, Uninterrupted, has secured a $15.8 million investment from Warner Bros. Entertainment and Turner Sports, the Hollywood Reporter says.

Uninterrupted was created earlier this year by the Cleveland Cavaliers player along with his business partner Maverick Carter.

The money will reportedly be used to develop more content for TV and film as well as for mobile phones and the web. The media platform currently features behind the scenes videos about athletes.

James and Carter also already have a partnership with Warner Bros. through their production company, SpringHill Entertainment.

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