Brazil is famous for its spectacular and colorful carnivals, but now a Beverly Hills event company is trying to beat the country at its own game.
Insomniac Holdings, which for the past 22 years has staged raves and music festivals across the United States, is now taking its talents to South America for the first time. It’s set to stage its popular electronic dance music event Electric Daisy Carnival in Sao Paulo in December.
Insomniac is partnering with Brazilian event company Time for Fun to pull off the Sao Paulo show, a two-day event that will feature 60 musical acts along with carnival rides, costumed performers and art installations. Tickets will cost the equivalent of between $190 and $390
“It’s a longtime dream come true to take EDC to the beautiful country of Brazil,” said Insomniac founder and Chief Executive Pasquale Rotella in a statement.
Insomniac declined interview requests, but in staging its first show in the developing world the company likely hopes to avoid some of the problems its events have faced at home.
Though the company is based in Beverly Hills and used to stage the Electric Daisy Carnival at the Los Angeles Memorial Coliseum, the company hasn’t used that venue since 2010 after a 15-year-old died of an ecstasy overdose after at the event.
Insomniac paid a settlement to the girl’s family but did not admit any liability as part of that settlement.
– Sandro Monetti
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