Billionaire Elon Musk’s Tesla Motors is revamping its stores worldwide to attract new customers and to make way for its new Model X sport-utility vehicle, Bloomberg reports. As Tesla’s customer base evolves from a few tech-savvy wealthy people to more mainstream folks, the company has to focus on informing would-be buyers about the differences in electric cars. Also, Tesla now has its own fashion line with clothes and accessories designed in Los Angeles.

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