Shoppers polled for the National Retail Federation’s annual Holiday Top Toys Survey have chosen dolls from Walt Disney Co.’s “Frozen” as their top gift choice for girls. It marks the first time in 11 years that Mattel Inc.’s Barbie doll did not take the top spot.
Twenty percent of those surveyed chose the dolls from “Frozen,” while 16.8 percent chose Barbie. Third place was taken by the generic “dolls” category, and Mattel filled out the top five with its Monster High and American Girl dolls as the fourth and fifth picks, respectively, as gifts for girls.
The NRF and its surveying company queried nearly 6,600 people in early November for the survey.
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