El Segundo

BUSINESS: E-commerce fashion



2013 REVENUE: $245 million

Responses from co-Chief Executives Don Ressler and Adam Goldenberg:

What did you do to achieve the company’s growth?

Since we launched in early 2010, our focus has been on proving our business and then growing it. We started the brand as JustFab in North America with just shoes and handbags. Today, we are a global company and have multiple business units including JustFab, ShoeDazzle, Fabletics and FabKids.

How did you manage the growing workload? For example, did you have to add space or move into new facilities?

We moved to our current office about two years ago thinking we would have enough room to continue our hypergrowth for years to come – and now we are about to move into our new campus in December, which is about three times the size of our current space.

What was the biggest challenge for your staff?

Growing at the pace we have been is not a challenge for our staff, but it is a challenge if you don’t have the right team. We have focused a tremendous amount on our company culture because our employees are the biggest asset to this company and the true reason for our success.

Do you plan on continuing a fast-growth path or has the time come to slow down a bit?

It depends on how you define slowing down. Are we going to launch a new business unit in the next six to 12 months? Probably not. But we will focus heavily on growing categories within each business unit and continue our international expansion of JustFab and Fabletics.

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