As MTV and VH1 shift away from music and more toward reality television, there’s a shortage of programming that’s actually about music – and Live Nation Entertainment and Vice Media plan to capitalize on that.

The two companies on Wednesday announced they will launch a digital platform in 2015 that will be focused on live music content for a millennial audience.

The joint venture between the Beverly Hills concert giant and the Brooklyn youth media outlet will feature video series, live music videos created collaboratively with artists and in-depth documentaries, among other forms of content that will be delivered online, through mobile devices and on television.

“Today the content world is in upheaval, with new brands being created in real time, and mainstream media seeing its audience migrate in record numbers,” Vice Chief Executive Shane Smith said in a statement. “It’s this de-stratification of the status quo that we find so exciting because that, combined with the lack of any real quality music programming out there, equals one hell of an opportunity.”

The companies plan on generating revenue through marketing and brand partnerships. Both companies will contribute infrastructure and resources to the platform.