Glossi, an online magazine publishing platform headquartered in Santa Monica, announced plans to eliminate its desktop publishing service and launch a mobile-only version next month.

“While we have had very favorable interest in our current product, there has been a greater demand to create content that fits emerging mobile consumption patterns,” the company said in a statement issued Friday. “Mobile devices are becoming by far the most common consumption vehicle, with over 70 percent of users relying on mobile as their most common reading device.”

In an interview, Glossi Chief Executive Rahul Sonnad said the publishing service would be available as a free smartphone app, but content created on the company’s platform would also be viewable by consumers in HTML 5. Sonnad said his goal was to create a single platform that could work on top of all the major social media channels.

“I think this is a much simpler product,” Sonnad added, who joined the company last summer after the departure of Matt Edelman, the company’s previous chief executive, who transitioned into an advisory role.

Edelman came aboard in 2010 when the company was known as ThisNext and operated a portfolio of fashion and shopping websites. Edelman and his team soon realized the company wasn’t working and came up with the idea of a publishing platform for digital magazines.

ThisNext changed its name to Glossi in 2012 and raised a round of seed funding from Clearstone and Anthem Venture Partners, previous ThisNext investors.

Sonnad described this latest change to the company’s business model as merely a “pivot” compared to previous upheavals.

“Conceptually,” Sonnad said, “Its more 40 degrees to the right rather than transporting ourselves to another planet.”

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