Native ad-tech company Kixer has raised $1 million in seed funding. The round was led by Lowercase Capital and TenOneTen Ventures and was joined by angel investors including Clark Landry of brand marketing platform Shift.

Launched in March, Kixer expects to hire a number of positions including software engineers. The Burbank company also plans to expand its customer portfolio. Its platform is already used in nearly 90 consumer media websites, including E! Online, IGN and TMZ.

With the ad tech space booming, co-founder and Chief Executive Keith Bonnici said Kixer is distinguishing itself by focusing solely on mobile. Its service is optimized to charge customers based on the number of app installations rather than traditional business models of impressions or clicks.

“It’s not about figuring out how many clicks, because clicks are worthless,” Bonnici said.

Staff reporter Melissah Yang can be reached at Follow her on Twitter @MelissahYang for the latest in L.A. tech news.

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