Serial entrepreneur Jason Calacanis has finally lifted the veil on his newest product, Inside, which he says is the best thing he’s ever done.

It’s a newsreader app that gives users a condensed, 300 character summary of stories from around the Web. The app is powered by a team of freelancers that culls the news – ranging from breaking stories to features to human interest pieces – then writes up so-called “atomic units” of content.

Each story links to its original source at the end, fulfilling Calacanis’ wish that Inside be a gateway to original content rather than a mere aggregator. The app is available for iPhones, with an Android version in the works. (For the time being, non-iPhone owners can use the mobile Web version of the site at

Every time the app is launched readers are presented with a news stream, which they can customize by indicating which articles they like and want to see more of. There’s also a Top News tab that displays the day’s biggest events, as chosen by an editor. He said the site would be supported, eventually, though native advertising.

This endeavor brings Calacanis full circle as an entrepreneur. His initial success came from blog network Weblogs Inc., sold to AOL in 2005 for a reported $25 million. Since then he’s built the perpetually pivoting in Culver City, which began as a human-powered search engine before moving to a “How To” site.

That entire category took a dive in 2011 when Google changed up its search algorithm to derank the factories of user generated content. Mahalo later switched to Web video, joining the YouTube original content initiative and transforming its warehouse-like office into a video production studio.

But Calacanis has remained publicly at odds with YouTube over money and abandoned the effort once he decided the margins were unfavorable and the commitment from the Google-owned video platform was lacking.

So, now, news. But what perhaps makes this effort the most promising for Calacanis is that for the first time he’s in no way dependent on the Internet-chomping search engine.

“I designed (Inside) in part because of my frustration with Google,” Calacanis said. “The best way around them is through the app ecosystem.”

There is also a moralistic drive behind what he’s doing. In keeping Inside summaries short, avoiding lists or misleading headlines, this app is supposed to reward good journalism and original reporting.

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