In their recent book “The Presidents Club,” Time magazine editors Nancy Gibbs and Michael Duffy describe how former presidents since Eisenhower are linked forever by their respective Oval Office years yet they are rivals for how history will treat them. It seemed altogether fitting when President George W. Bush suggested Obama should play golf often: “I know what it’s like to be in the bubble. And I know the pressures of the job. And to be able to get outside and play golf with some of your pals is important for the president. It does give you an outlet.” Interestingly, figures show that 15 of the last 18 presidents played golf.

I couldn’t agree more and I invite the president to join us in beautiful Southern California in January 2016. He can escape Foggy Bottom for the coveted locale of Coachella for a few days, contribute to the legacy of Angelenos Bob and Dolores Hope and all they did for American troops around the globe, and shine a light on an event that supports the Eisenhower Medical and Betty Ford centers as well as provide a boost to all the other Coachella charities that benefit from this “Jewel in the Desert.” All of this while enjoying a few rounds of golf!

Ritch K. Eich is the principal at Eich Associated, a marketing and public affairs firm in Thousand Oaks. He just published his second book, “Leadership Requires Extra Innings.”


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