How Twitter-literate are you?

LANA RUSHING

Principal

Rushing PR

I use Twitter all the time. I find it useful to follow key reporters that cover my clients, to pass along client stories as well as to discover breaking news and developing trends. I also find out about great events happening in and around Los Angeles thanks to Twitter.

KEVIN HUNDERT

Chief Executive

Made Eyewear

We use Twitter occasionally. We don’t like to inundate our followers with unnecessary or pointless information, but Twitter is crucial for an online-only brand like ours to communicate with customers – as well as press, bloggers and celebrities who support our brand – by publishing content online.

MELISSA KEKLAK

Founder

MMKpr

I use it all the time. It’s a tool I constantly use to share my client news and my own personal thoughts.

LEE WALLMAN

Principal

Wallman Public Relations

We try to remain very active on Twitter. It’s a way for us to keep our peers informed of what our company can bring to the table as well as reaching out to the general public so they can be on top of what their favorite stars, our clients, are doing. We use social media to post breaking news, tune-in information and feature profiles.

JASON CARR

President

Softline Home Fashions

I use it all the time. We use Twitter for at least three posts per week. We have more than 5,000 followers, so it’s a great way to get our product and info about our daily activities and company out to our followers. Whether it’s a trade show event we are attending or the latest new products we are launching, we can execute our business strategy of giving our customers information in lightning speed.