Culver City digital publisher Woven Digital has purchased Miami entertainment and news website Uproxx, further expanding its offerings aimed at young males.
In addition to Uproxx, Woven also owns the Guyism, BroBible and Brotips websites. The company also represents 10 other clients to which it offers premium advertising services. The publisher’s content currently reaches more than 85 million users a month.
Founded in 2010, Woven has received a total of $4.1 million in funding from a group of angel investors, among them Chris Kelly, Facebook’s former chief privacy officer.
“For our advertiser partners, this is a great opportunity to reach a highly engaged male audience on one of the most culturally relevant sites,” Woven Chief Executive Scott Grimes said in a statement about the deal.
In an interview, Grimes said the publisher plans to “invest a significant amount of time, resources and money” into beefing up the Uproxx site, with a particular focus on producing more online content that could potentially be spun off into television shows.
Uproxx, which covers Web culture, film, TV, music, technology and sports, produces original video through its partnership with 5-Second Films in Los Angeles.
Grimes added that aspects of Uproxx’s digital platform, including its user commenting functionality, could be spread out across Woven’s other brands.
Woven also announced that Myspace co-founder Colin Digiaro would take over as president to oversee growth, strategy and corporate development. Digiaro, who already sits on Woven’s board, also co-founded and served as chief operating officer of Social Gaming Network in Beverly Hills. He is a former president of Santa Monica’s Slingshot Labs Inc., the News Corp. subsidiary responsible for building and launching digital assets.
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