Marley Majcher and Nicole Winnaman didn’t build their perfume business overnight, but it might seem like it.
What began as a simple pitch by Winnaman over Facebook became a shop along with an e-commerce site in a mere five weeks.
The idea was to create a perfume business, called Original Scent, where customers could create custom blends and incorporate it into a variety of personal products, such as soap and shampoo. Winnaman, who runs a marketing company, was already partnered with a perfumer, Sarah Horowitz, but needed another backer. So she sent the message to Majcher.
“I get a lot of business pitches,” said Majcher, who does high-profile event planning. “But we got together for a glass of wine and started discussing specifics.”
Those specifics turned into a business at warp speed. Within days of the meeting, and through personal investments by both women, Winnaman bought the domain name and began converting her Pasadena shop into the storefront. The goal was to get the business running by spring and before Mother’s Day – prime perfume-buying season.
The launch party was March 14 and it brought in a number of celebrities, including actor Jeff Goldblum, who will sell his own Original Scent perfume as a fundraiser for a charity.
“We’ve already started to book like crazy,” Winnaman said. “Everything has just taken off so fast.”
– Tom Dotan
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