When the pros approach the tee box or are just about at the green, encourage them to lift up their heads and smile, or nod or say thanks for your help (to the volunteers) or thanks for coming (to those in the gallery).
When the gallery applauds a great shot, have them smile more often at the gallery and tip their cap (believe it or not, this longstanding gesture happens less all the time).
When a pro heads to the practice range or practice tee before or after he plays, acknowledge the crowd gathered there in some pleasant way.
When a would-be pro is in Q school (qualifying school), include a module about etiquette and how historically it has been an important part of the game.
When a pro completes his round, encourage him to spend 10 to 15 minutes greeting families, especially those with small children, and signing autographs.
When West accepted his leadership role at Riviera, it was not for show. It was one very concrete way Mr. Clutch could pay back to the people of Los Angeles for their having heaped 40 years of love on him.
Hopefully, the golf pros coming to Riviera will follow suit and realize that the L.A.-based charities and the people who depend upon them are the real winners. In the end, isn’t leadership all about giving?
Ritch K. Eich, principal of Thousand Oaks management consulting firm Eich Associated, is author of “Real Leaders Don’t Boss.”
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