For Valentine’s Day, Malibu gourmet candy company Sugarfina LLC is selling a gift set to give your single friends – the ones who can take a joke.
The anti-Valentine’s Day kit comes with three kinds of candies: green apple gummies labeled Stop Kissing Frogs, pink piglet gummies labeled Men Are Pigs and all-natural Swedish fish labeled Plenty of Fish in the Sea.
Rosie O’Neill, who co-founded the candy company in August with her boyfriend, Josh Resnick, said the two came up with the idea for the kit right away.
“We really try to infuse a lot of playfulness and humor into our candy line,” she said. “We thought it was cheeky and fun.”
Sugarfina sells the kit online, at trendy celebrity boutique Colette in Paris and, as of earlier this month, at Drybar specialty hair salons, an Irvine-based chain with 26 salons. Kits cost $16 for three 3.5-ounce servings of candy. The company sells heart-felt themed candy kits, too, including a box with eight types of candy for $50. Most of the candy is imported from Europe.
Before opening Sugarfina, O’Neill worked as director of marketing for Barbie at Mattel Inc. in El Segundo and Resnick ran Pandemic Studios, a now-defunct video game company he founded and sold to Electronic Arts Inc. in Redwood City in 2007. They used personal savings to finance Sugarfina and expect the fledgling company to be profitable before the end of the year.
As for the couple’s two-and-a-half-year relationship?
Resnick said it’s going just as strong as the candy company.
“You worry that working together 24 hours a day will put additional stress on the relationship,” he said. “But it’s brought us closer together.”
– Bethany Firnhaber
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