Inside a white, one-story office building, a handful of Enplug employees sit typing on laptops as they work at folding tables that serve as temporary desks.
The interactive digital display company in Culver City moved into its new office space two weeks ago, but gained its popularity in the L.A. ad tech world for its six-bedroom, live-work space in Bel Air – where some of the workers really lived.
In fact, Nanxi Liu, co-founder and chief executive, said living together with the other co-founders and staff was so much fun, some of them stayed on.
“We still have the house and people still live in it,” Liu said, “But by this summer, we realized we quickly outgrew the home … so we needed an office space.”
Enplug owns and operates a network of interactive digital screens inside 200 stores, restaurants and bars across 30 cities throughout California and in Las Vegas.
The large television screen is mounted on a restaurant’s wall and displays its social media feeds, such as Twitter and Instagram. Customers can tweet or upload photos to Instagram with a restaurant’s hashtag and see their photos and tweets displayed. Industry executives said they didn’t know of another company providing interactive social media screens for restaurants.
The bottom of the screen is reserved for advertisers. Enplug makes its money renting the screens and the technology to restaurants and bars and selling the ads and ad services.
Enplug client King of New York Pizzeria had a screen installed in its two Koreatown restaurants six months ago. Each features a live stream of its Twitter and Instagram feeds with an advertisement from one of Enplug’s advertisers such as Dell Inc. and Cathay Bank.
Peter Choe, owner of the pizzeria, said the screens have led to more interactions with customers.
“It gives them a reason to tweet because they want to see it on the board and that’s the original purpose,” Choe said. “It helps me reach out (to customers).” For example, if he sees a customer tweet a picture he can respond with a tweet of his own.
Enplug buys the TV screens wholesale from various manufacturers such as South Korean companies LG Corp. and Samsung Group. However, the company places its own logo on them.
Clients pay a subscription for the screen and service starting at $99 a month.
The company also offers services such as creating campaigns for advertisers. Enplug also developed its own software to make it a self-service tool for venues and advertisers.
For reprint and licensing requests for this article, CLICK HERE.