Asking rents in the Westside office market are on the rise and nearly all of its submarkets absorbed space in the third quarter. But the area’s overall vacancy rate actually increased due to stumbles in two of its usually shining submarkets, Santa Monica and West Hollywood.

Santa Monica ended the July-September period with the highest Class A asking rates in all of Los Angeles County, at $4.70 per square foot, but it also gave back the most space of any submarket in the county. The seaside city gave back 186,435 square feet, which ratcheted up its vacancies more than 2 percentage points to 14.2 percent, according to Jones Lang LaSalle Inc.

Though there was plenty of activity in Santa Monica during the three-month period, a couple of factors contributed to its uptick in empty space, according to Blake Searles, a Jones Lang LaSalle associate.

For one, many companies are requiring a smaller overall footprint these days. Law firm Bingham McCutchen LLP, for example, downsized from 85,000 square feet to 19,000 at the Water Garden office complex. What’s more, some creative tenants, such as music video website Vevo, are being lured south.

“Tenants from Santa Monica are looking to Playa Vista for competitive economics and unique, creative build-outs,” Searles said. “It’s really developing into a creative hub.”

The community already counts Electronic Arts Inc. and Toms Shoes among its tenants, and Warner Bros.’ celebrity news site TMZ is slated to move in early next year.

West Hollywood, meanwhile, saw its vacancy rate nearly triple during the third quarter, from 6.6 percent to 18.1 percent. The huge jump was due almost entirely to the recent opening of the Pacific Design Center’s Red Building, which tacked a few hundred thousand square feet of new office space on the submarket’s available inventory. Nearly all of that space remains empty.

Overall vacancies on the Westside inched up seven-tenths of a point to 17 percent, though six of its eight submarkets experienced drops in vacancies. The Westside’s tightest submarket, Beverly Hills, saw its vacancy rate dip nearly a point to 11.4 percent, the second lowest rate in the county.

Westside Class A asking rents rose 3 cents to $3.73, well above the county average of $2.87, while year-to-date net absorption topped out at 416,092 square feet, about 90,000 square feet more than the year-ago period.

“Activity is improving. Companies are finding that the outlooks are positive,” Searles said. “They’re hiring staff but being more efficient in the staff that they hire and the way that they use space.”

Main Events

In the largest Westside deal of the quarter, publicly traded Hudson Pacific Properties Inc. purchased the Olympic-Bundy Media Campus from limited liability company MGP VIII for $89 million. The 11.6-acre complex includes four buildings totaling about 233,600 square feet. About 84,000 square feet is vacant, while nearly two-thirds of the space is leased through May to the Rubicon Project, an online advertising technology company.

Frozen yogurt company Pinkberry Inc. inked a seven-year lease to take 15,314 square feet at 3130 Wilshire Blvd. in Santa Monica. The company will move its corporate offices from West Hollywood by November, after its new space is renovated.

Demand Media Inc. rented 52,000 square feet at 1655 26th St. in Santa Monica in a long-term deal valued at nearly $23 million. The company will consolidate its 300 employees, currently working in multiple offices around Santa Monica, into the two-story office building, which will serve as its headquarters. MTV formerly occupied the space but vacated last year.

Music video website Vevo signed a five-year lease to take 12,000 square feet of space at Lionstone Group’s 117,500-square-foot creative office building The Annex at 5340 Alla Rd. in Playa Vista. The deal is valued at around $2.5 million. The company is relocating from Santa Monica.

Design and advertising firm 72andSunny signed up for 58,000 square feet of space in two buildings in Playa Vista owned by landlord Ratkovich Co. for 12 years. Buildings one and two are located at the Hercules Campus at 12145 and 12155 W. Bluff Creek Drive and were once part of Howard Hughes’ Hughes Aircraft Co.

Gentleman Scholar, a multimedia production studio, has signed a long-term lease valued at $2.5 million for 7,322 square feet of space at Alcion Ventures’ Blackwelder campus in Culver City. The company is moving from Santa Monica.

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