While no one knows how many gold medals Michael Phelps and other U.S. athletes will take home from the upcoming London Olympic Games, four local companies are already winners.
Aecom Technology Corp., AEG, Ticketmaster and OSI Systems Inc.’s Rapiscan division all will play big roles in the games. What’s more, some are using the platform to jump into more work in Great Britain or at other global sporting events after the Olympics, which will run July 27-Aug. 12.
“The Olympics have definitely boosted our profile in the United Kingdom,” said Tim Leiweke, chief executive of downtown L.A.-based AEG, which operates the O2 Arena that will host the basketball and gymnastics events. AEG is bidding to operate the newly built Olympic Stadium once the games conclude.
Aecom, which is doing the master plan for the massive Olympic Park development project in East London, is hoping its $50 million worth of work for the games will spawn a major global sporting events practice. It already trumpeted its London work to win a planning contract at the 2016 Summer Olympics in Brazil’s Rio de Janeiro.
“It’s not just planning for the events themselves, but for the communities long after the games are done,” said Bill Hanway, Aecom’s executive director of operations, planning, design and development. “Global sports is becoming one of our key market sectors.”
Hawthorne-based OSI’s Rapiscan unit, which has a $31 million contract for security screening technology and services for the London Games, already had a thriving Olympics practice.
“We’ve only missed one Olympics in the last 20 years,” spokesman Ajay Vashishat said. “So it’s become a tradition for us.”
In addition, Beverly Hills-based Live Nation Entertainment Inc.’s Ticketmaster is the principal seller of tickets to the games, with more than 4 million sold through May. Jacqueline Peterson, spokeswoman for the ticketing company, said Olympics exposure should boost the company’s business with clients throughout Britain and the rest of Europe.
It’s remarkable that four L.A.-area companies are playing such significant roles in the London Games, performing work that often in the past has gone to companies in the host countries, said Dame Barbara Hay, British consul-general in Los Angeles.
“The size of these contracts exceeded even our expectations as we were aiding these companies in their efforts to get the work,” Hay said.
She noted that all four companies already had extensive operations in Britain, which is a prerequisite for bidding on games-related work.
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