Reality TV’s Revenge of The Nerds?

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The reality TV scene has featured subjects ranging from feuding Orange County housewives to drunken partiers on the Jersey shore.

Now, how about some L.A. tech geeks?

Producer Cameron Casey is training his cameras on Westwood’s Start Engine, an accelerator that helps launch companies by offering mentorship and resources in a startup’s early stages.

The show, also called “Start Engine,” started filming last week, following the accelerator’s first class of 10 startups as they go through the firm’s 90-day program, which is set to end with a dramatic pitch to a room of investors.

For Casey, it’s nothing less than natural television.

“There is a lot at stake,” he said. “I think that it brings out the best in people, and following that process is not only inspiring and educational but also entertaining and dramatic.”

The accelerator was founded in November by investor Paul Kessler and former Activision exec Howard Marks.

Kessler said he was open to the idea of featuring the startups on a reality show because it will give them invaluable added publicity. The pressure of appearing on television also should give the budding entrepreneurs good practice for pitching to investors.

“We’re not looking to sensationalize the process. We’re here to create a foundation and help entrepreneurs in their mission, and if cameras help do that, fantastic,” said Kessler, who declined to discuss any details about the companies.

The show doesn’t have a distribution deal yet, but Casey plans on pitching it to networks and cable channels in the first quarter of this year. Sounds like a long shot? Not necessarily.

Casey was executive producer of “Techstars,” a similar reality show about a New York accelerator that aired on Bloomberg TV last year. This time around he hopes to sell his show to a bigger network.

He’s also searching for corporate sponsors to add branded competitions within the show, such as “The Apprentice,” which required contestants to complete tasks, such as creating an ad for Right Guard deodorant.

“I felt after the Bloomberg experience that the format could be pushed much further,” he said. “I wanted to dig deeper within the individuals on the teams and also pull apart the layers of the businesses in a detailed way.”

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