Veteran Client

The Patton Foundation, a non-profit in Hobe Sound, Fla., run by the family of WWII Gen. George Patton, has selected Century City’s Pollack PR Marketing Group to promote the book “Portraits of Service.”

The book profiles more than 60 living veterans who made personal sacrifices to serve their country. PPMG will use media relations and events to publicize the book.

Helen Patton, president of the foundation and granddaughter of the general, said PPMG won the account because of its past success in marketing books and working with non-profits.

Agencies & Accounts

Fleishman-Hillard has hired Emilie Nicks Cotter as global co-chairwoman of the firm’s entertainment team. She will split her time between the agency’s L.A. and San Diego offices. Her previous job was as director of corporate communication at Lucasfilm in San Francisco. Fleishman-Hillard is a unit of Omnicom Group. … Ad agency Deutsch LA has named Jeff White as director of business development. White joined Deutsch 13 years ago and has worked on accounts such as Coors Brewing Co. and DirecTV Inc. … L.A.-based Mercury Insurance Group has signed an agreement to sponsor USC Trojan football for the 2012 season. The agreement was made through Mercury’s marketing agency, PCG Campbell. Mercury already sponsors UCLA football and basketball, and the Los Angeles Kings hockey team. … Cerrell Associates has promoted Brandon Stephenson to managing director of the firm’s campaigns and issues management division. Stephenson has worked on the issues team for seven years, managing such campaigns as the successful “Yes on Prop 20” for state redistricting and the “No on Prop 86” against a cigarette tax. In his new job, Stephenson will manage the team day to day. … Adam Roundtree has been named business development director at Media Design Group, a production house that makes direct-response TV commercials in Santa Monica. Roundtree previously worked at ad agency Spot Runner and ABC Radio in Los Angeles. … Mayo Communications has landed the PR account for the Carnival of Darkness Horror Sci-Fi Short Film Festival. The West Hills agency will handle international media relations for the event, scheduled for Oct. 24 in Hollywood.

Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or (323) 549-5225, ext. 237.

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