Like a rebooted Hollywood film franchise, Dearly Departed Tours has reinvented itself.

Self-proclaimed “death hag” Scott Michaels, owner of the Hollywood tour bus service, recently opened a storefront. It is now based at a plot on Sunset Boulevard to give riders a place to meet, use restrooms and, of course, purchase memorabilia. Of the death-related tours, Dearly Departed is the only one to have a storefront.

The tour battles for business against bigger rivals such as Starline Tours’ Crime Scene Tour and the TMZ-affiliated Secrets and Celebrity Hot Spots Tour.

Michael said sales were up 200 percent last year, so he believed the tour had reached a now-or-never moment. The three-man team that operates the company decided to open on Sunset, away from the bustle of tour buses on Hollywood Boulevard, partly in an effort to be a little more high-end.

The company’s three tours, Tragical History, Helter Skelter and Hollywood Movie Tours, have served more than 21,000 riders, Michaels said. Buses seat 13, and the Hollywood-based company typically takes one to two tours a day.

The flagship Tragical History tour winds past the sites of the Black Dahlia murder and the last-breath locations of Michael Jackson, Janis Joplin and Bela Lugosi.

Tickets run from $55 to $65. Starline’s Crime Scene Tour runs $69 a ticket; TMZ’s tour is $39 for kids and $49 for adults.