ShoeDazzle.com, the online shoe buying club co-founded by celebrity Kim Kardashian, said over the weekend that it raised $40 million in a new funding round.
The Santa Monica company each month sends its more than 3 million members their choice of new shoes, jewelry, or handbags picked by Kardashian and her team. Each month’s pick is priced at a flat rate of $39.95 each. It was founded two years ago and is headed by LegalZoom co-founder Brian Lee.
The new round brings ShoeDazzle's total funding to $60 million. The funding was led Andreessen Horowitz, which invested $30 million, and included earlier investors Lightspeed Ventures, Polaris Venture Partners, and Crosscut Ventures. John O’Farrell, general partner at Andreessen Horowitz will join the company’s board.
“We believe the company, anchored by strong management, is poised for continued strong growth as it continues its relentless focus on providing a customer-centric solution to fashion shoppers.” O’Farrell said in a statement.
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