Company’s Charity Off The Leash

0

Bebe Flynn has always loved pets.

The L.A. resident owns four cats and two dogs. In addition, she frequently visits her 94-year-old mother who lives in Austin, Texas, with a cat.

“Whenever I visit her, I load the cat up with food. The cat is her sole companion,” said Flynn, 52, who owns a casting company specializing in TV commercials. “I’ve thought about when I get old and wondered: Who would take care of my pets?”

Flynn is trying to answer her own question through her latest entrepreneurial effort, Miss Lilly’s Trading Co., a gourmet cookie startup. Its goal: using profits to deliver pet food to elderly shut-ins with pets.

Flynn plans to funnel at least 10 percent of the profits into St. Vincent’s Meals on Wheels, which feeds 4,700 L.A.-area shut-ins daily. About 10 percent of the customers have pets, which are not fed through the program. The idea is to have St. Vincent’s start supplying pet food as early as next month.

Although the cookie company – founded a year ago and named after Flynn’s dog, Miss Lilly – is not yet profitable, early sales have shown promise. A Dec. 2 event at Saks Fifth Avenue in Beverly Hills snared about $7,000 from the sale of cookie tins priced from $20 to $60. In addition, Internet orders have come from as far away as Canada, Nebraska and Wyoming.

“That pet is often the thing they live for,” said Daryl Twerdahl, executive director of St. Vincent’s, of his customers.

No posts to display