Mossimo Giannulli surprised the fashion world by being the first designer to put his name on a line of clothing sold by mass retailer Target.
Now, the Beverly Hills resident, who got his start with neon-colored beach apparel, is looking to shake up the golf world. His first offering: a line of 13 colored gloves sure to turn gallery heads from the Riviera Country Club to Augusta National.
“We feel that this is low hanging fruit because the rest of the world of golf has gone to color,” said Giannulli, 47. “It seems obvious to do a glove.”
Giannulli’s newly formed Culver City company, G-Fore, debuted the gloves last month at the Professional Golf Association trade show. Pro golfer Ricky Barnes has signed on to wear them. The gloves retail for $35 a pair and will be available in upscale stores and golf boutiques in a few months.
Most golfers wear white or black gloves. With good reason: Dyes can stain sweaty hands or rub off on clubs. One of Giannulli’s big challenges was to find dyes that don’t run.
A big fear was that golfers just wouldn’t take to them. But Giannulli, an avid golfer himself, has been playing with prototypes and found even “conservative members” expressed interest.
“At least I’m working in the industry that I like being in during my leisure time,” said Giannulli, whose game has improved from all the time spent on the links. “My (handicap) this month is a 1.7.”
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