Heating Up Hollywood Screens

0

Most companies can only dream that their product would show up by chance in a Hollywood blockbuster. But not Coupa Café.

The Beverly Hills restaurant company, known for its premium Venezuelan Arabica bean coffee, has seen that dream come true – and not just once, but twice. Well, sort of.

Coupa Café’s signature coffee cup – which features the restaurant’s name against a pile of multicolored beans – appears obscured in Disney’s newest Muppets film, but was on full display last year in Columbia Pictures’ “The Social Network.”

And here’s the kicker: Neither time did the restaurant know about it until after the films hit the big screen.

“We had no idea. We’re just thrilled and happy that they chose our cup,” said Camelia Coupal, vice president of the family-owned company, which has its headquarters and an outlet on North Canon Drive.

In the scene from “Social Network,” about the founding of Facebook, actor Jesse Eisenberg, who plays Mark Zuckerberg, sits at a table with a paper cup of Coupa. In “The Muppets,” released last month, actress Rashida Jones, who plays an executive, appears inside an L.A. theater holding the cup, but with a sleeve obscuring the name. Jones is also shown in the credits holding the cup. However, the cup is so distinctive that a fan of the coffee noticed and tweeted about it.

So how did Coupa find itself in two major movies?

One theory is that Rashida Jones, who was in both movies, was behind the product placement. Jones played one of Eisenberg’s Harvard legal aides in “Social Network.”

Then there’s the possibility that Zuckerberg’s predilection for the Venezuelan coffee was at least behind the first placement. Apparently, the billionaire often frequents Coupa’s Bay Area locations, which are in Palo Alto and on the Stanford University campus.

“We cater to Facebook,” Coupal said.

Jones’ publicist said she was unavailable for comment. Calls to Facebook went unreturned.

Coupa President Nancy Coupal, mother of Camelia, said once word got around about the placement, the restaurant started fielding calls from attorneys who wanted to sue the motion picture studios for unauthorized use of the name and logo.

The company has turned down the offers, even though the free publicity has not resulted in any noticeable uptick in sales.

“Why should we do that?” said Nancy Coupal. “We’re happy to be in these movies.”

No posts to display