CBS Radio has replaced its top guy in Los Angeles amid talk that the network is trying to find new ways to adapt to a changing market by working with newspapers and television.
Ed Krampf has left the job as vice president and market manager – the position that supervises operations of all seven of the company’s stations in Los Angeles – and will be replaced by Steve Carver, a radio veteran who also has significant newspaper and TV experience. This could point to a new direction for the company’s L.A. radio properties, which include top rated oldies station KRTH-FM (101.1) and pop station KAMP-FM (97.1), second and third place, respectively, in the latest Arbitron rankings.
“As we see convergence in the advertising world, Steve’s newspaper and television experience will be very helpful to our L.A. stations,” Dan Mason, chief executive of CBS Radio, said in an e-mail to the Business Journal.
Carver, who was a general manager for CBS stations in Philadelphia and Chicago in the 1990s, rejoined the company in 2009 to head station clusters first in Cleveland and then in West Palm Beach, Fla. But company execs had been eager to bring him to Los Angeles for a while.
“Steve is one of the most experienced broadcast executives in the company,” Mason said. “He was unavailable to us until early this year.”
Carver was not available to comment for this article.
After heading Tribune Co.-owned Chicago station WGN Radio in 2003, he became the general manager of WATL-TV in Atlanta. Then in 2006, he became publisher, president and chief executive of the Hartford Courant newspaper in Connecticut.
Tom Langmyer, a former colleague of Carver’s from his early CBS days and current head of Chicago’s WGN Radio, said Carver is a good match for a large cluster of radio stations in a big market like Los Angeles.
“Between having run major news, talk and music radio stations, a television station and a newspaper, he should do well,” Langmyer said. “Steve is a dynamic leader and has solid experience leading in a multimedia world.”
Carver is replacing Krampf, a longtime L.A. radio exec who held the position for a year and a half. A press release said Krampf is leaving CBS to pursue other opportunities. Krampf did not respond to a request for comment.
Michael Harrison, publisher of industry publication Talkers Magazine, said turnover is common in radio. But the change in leadership at CBS’ L.A. stations comes as the industry struggles to find a way out of a recession-plagued slump in advertising sales. Ad sales in the L.A. market decreased by 20 percent in 2009, compared with the previous year. Projections call for a 3 percent to 5 percent increase this year.
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