Activision Blizzard Inc. said Thursday it sold about 5.6 million copies of "Call of Duty: Black Ops" for $360 million on its first day, setting a new record for the video game industry.

Analysts said the strong day one performance was largely expected given the sizeable number of preorders. "Black Ops," a gritty military-themed shooter game that is the seventh installment of the popular "Call of Duty" franchise, has received good initial reviews. The game went on sale on Tuesday in the U.S. and Britain in one the most highly anticipated game debuts of the year.

Last year, one-day global sales of the last version of the game, "Modern Warfare 2," were 4.7 million units in the United States and the United Kingdom.

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