Los Angeles media veteran Monica C. Lozano has been named chief executive of ImpreMedia, the nation's largest Spanish-language newspaper company and owner of the Los Angeles daily La Opinión.

Lozano will retain her current post as publisher of La Opinión, a newspaper that was founded by her grandfather and which became a part of ImpreMedia in 2004. Based in New York, ImpreMedia also publishes El Diario La Prensa, the largest Spanish-language paper in the Big Apple, as well as El Mensajero in San Francisco.

While daily newspapers remain a critical component of ImpreMedia, which serves a largely Latino readership, Lozano said she intends to beef up digital content.

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